Building a Visual Language for Ivanti
Supporting Ivanti's website redesign and creating a scalable illustration system to transform complex cybersecurity concepts into engaging customer experiences.
Client
Ivanti
Role
UX/UI Designer, Illustrator
Contract
Scope
Website Redesign
Visual Storytelling
Illustration Systems
Brand Identity
Art Direction
Timeline
October - December, 2025
Overview
As one of four designers contributing to Ivanti's website redesign, I helped shape the visual experience across the site through illustration, page design, and brand storytelling. My responsibilities included developing a scalable library of 30+ branded robot characters, designing website components and page sections, creating custom diagrams that clarified product relationships, and integrating Ivanti's visual identity throughout hero imagery, backgrounds, CTAs, landing pages, and the homepage experience.
Impact
The redesign introduced a scalable visual language that helped humanize Ivanti's cybersecurity offerings and communicate complex product relationships more clearly. The illustration system was integrated throughout the website experience and became a key component of the company's refreshed digital identity, earning strong feedback from both stakeholders and customers.
Homepage Design Contributions
Working as part of a four-person design team, I owned the bento-style CTA grid and customer spotlight section of the homepage, contributing to the Ivanti visual storytelling, component design, and brand integration across each.
Bento CTA Grid
The bento grid gave the homepage a modular way to show Ivanti's product use cases at a glance. I designed each card as a self-contained component, keeping in mind both the open and closed states by prototyping text reveals and illustration animations, with the end-goal that the layout felt cohesive whether a user was just scanning or engaging deeper with a specific use case.
"Access (securely) granted" bento CTA open & closed state iterations
Final bento CTA grid for Ivanti homepage
Evolution of the Customer Spotlight from original to final
My contributions for the Ivanti homepage hero and the final result
2024 (previous) homepage vs 2025 redesign
Ivanti Advocacy
Landing Page
The Ivanti Advocacy need trust and clarity to be the priority. This landing page needed to communicate a community value proposition quickly and make the next step obvious. I designed the hero, CTA sections, and supporting components, maintaining consistent use of Ivanti's brand system across iconography, imagery, and layout.
Final Ivanti Advocacy landing page
Landing page hero, email banner, and presentation concepts
Landing page CTA design and messaging concepts
Ivanti Bot Library
"There's a bot for that!" The robot character library is a solution to a communication problem: how do you make a complex suite of cybersecurity products feel approachable without sacrificing credibility? How do you make the use cases of the products resonate immediately with customers, and feel friendly? I designed 30+ characters built around Ivanti's brand system, iterating extensively to find a visual language that felt consistent, scalable, and purposeful. The robots don't live in isolation though, they are integrated directly into the website experience and paired with product diagrams that used the characters as visual anchors to guide customers through Ivanti's various products.
Initial bot concepts
Refined direction
Final bot illustrations
Device Driver Monitor
Security Health Check
Antivirus Compliance